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Incentives to Switch from Prescription to Over-the-Counter Drugs Can Produce Large Savings for Members and Plans Alike
AISHealth 
Aug. 1, 2008
Excerpt: WellPoint NextRx and Blue Cross & Blue Shield of Rhode Island (BCBSRI) recently ended a year-long pilot program that offered OTC allergy drugs at no charge to members. Other health plans and PBMs say they too are eyeing programs that can move members to lower-cost OTC drugs when appropriate.
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