Hi,
First, I'm no expert. I'm a relatively new(3 years) investor similar to you. But since nobody else has shared any information, I figured I'd offer my experience.
I use Fidelity. They have a large variety of funds and do not charge transaction fees if you buy within the Fidelity family. As for which fund I selected, they have an offering called the Fidelity Freedom Funds which are Asset Allocation Funds. Basically, the funds adjust their asset allocation according to the year you want to retire. They have the Freedom 2010, 2015, 2020,etc. The assumption is that you want to invest more aggressively the further you are from retirement and gradually lower your risk as you become closer to retirement age. The Freedom funds do that for you. To me, it's a nice choice because I'm not a professional money manager nor have the time/desire to really actively manage my investments. I do keep close tabs on the results obviously.
Fidelity Funds aside, I have found the personalization and navigation on their website very intuitive. Also, if you are young and used to not having to talk to people, you can basically open up all of your accounts online in 10-20 minutes. They have online chats with representatives as well. I used that for the first time last night trying to figure out my IRA situation that I posted on this board.
I'm sure I sound like a schill for Fidelity. I also have an ING account for my company sponsored 401k and my experience with ING has been very good as well. In addition, I used Etrade for 2-3 years and recently moved my money out of that account, not as much because I didn't like Etrade(i didn't love it though), but that it was easier to consolidate my accounts with Fidelity.
Anyhow, I hope you find this information somewhat useful. Good luck.
QUOTE (Newcomer @ Dec 26 2005, 12:43 PM)

Hi -
I'm 24 and I want to start putting money into an IRA Roth, but not sure which broker to go with. From the looks of the boards here, people seem to think very highly of Vanguard. May I ask why?
I plan on doing a lot of research on which broker to choose, but it would be a great jump start if I could hear why people tend to go to certain brokers. I was thinking of Fidelity or ING (If ING even offers a Roth) simply because I had heard of them previously. I do know that I want low fees, some help and guidance (but not a complete brokerage firm, like Merrill Lynch), a diversity of funds, and a very good website that helps me understand clearly what is going on and where I stand in regards to my future.
As for the fund to choose, I'm hearing that I should not go with a Tax-Exempt fund or an International fund, but stick to more stable (more conservative) funds. Since I am younger, I should also stay with the fund chosen instead of moving around from fund to fund. Anything else?
Also, do you suggest putting in more than the minimum each year - or just keeping it at $3000 (or whatever the minimum is)? If I make 45k a year, am single (but soon to be married in a year or two), and have $8,000 saved up for whatever, (but still have college loans, rent, bills, etc. each month), what do you recommend?
Any other great words of wisdom? Thank you so very much!

Much appreciated.
Jessica